Faculty Information - MORIOKA Kousaku |

MORIOKA Kousaku

Department / Course Tokyo Keizai University Business Administration

Job Associate Professor

Academic conference presentation
2023/06/09	Co-creation of brand value-in-context:The moderating effects of customer autonomy and co-creation contexts (8th Naples Forum on Service)
2021/08/04	The Effect of Customer Autonomy Orientation in Brand Value Co-creation (2021 AMA Summer Academic Conference)
2020/12/20	Brand Value Co-creation and Co-destruction: Moderation Effects of Customer-Brand Personality Dissimilarity (2020 INFORMS Conference on Service Science)
2020/08/18	The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value (2020 AMA Summer Academic Conference)
2019/06/05	Customer Experiential Value: Its Antecedents and Outcomes (The 10th Years Naples Forum on Service)
2017/03/24	What is Co-Creation of Value? A Theoretical and Empirical Analysis (24th Annual Conference of ASBBS)
2014/02/17	The Influence of Compositional Patterns in Product Alternatives on the Consumer Decision Making Process (5th Asia-Pacific Business Research Conference)
2013/09/30	The Effects of Product and Corporate Brand Equities on Customer Loyalty in Business Markets (4th Asia-Pacific Business Research Conference)
2012/09/19	Value-in-Exchange, Experiential Value, and Value Co-Creation: An Empirical Analysis of the Japanese Mobile Phone Market (Forum on International Markets and Institutional Logics)
2009/04/16	“How Do Communications between Consumers Construct Brand Value?: Agent-Based Simulation of Market Dynamics" (10th International Business Research Conference)