Faculty Information - MORIOKA Kousaku |

（Last updated : 2026-08-28 20:05:24）

MORIOKA Kousaku

Department / Course

Tokyo Keizai University Business Administration

Job Associate Professor

Business career
2014/04/01 ～	Associate Professor Tokyo Keizai University Business Administration
2011/04/01 ～ 2014/03/31	Full-Time Lecturer Tokyo Keizai University Business Administration

Degree/Academic background
2013/07/09 Degree Acquisition	Keio University Ph.D. in Business and Commerce
2007/03/29 Degree Acquisition	Keio University Master of Arts in Business and Commerce
	Keio University
	Graduate School, Division of Commerce Keio University
	Graduate School, Division of Commerce Keio University
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Reseach Areas
Marketing

Book and thesis
2026	Papers	Which Ad Do You Want to View First? The Customization of In-Stream Ad Sequence Journal of Interactive Advertising (Co-authored)
2023	Papers	Service robots as innovative retail technology : an extension of the shopping productivity model,pp.287-299 (Sole-authored)
2023	Papers	How Does the Distribution of Customer Review Ratings Matter? The Journal of Tokyo Keizai University: Business,pp.123-135 (Sole-authored)
2020	Papers	Exploratory Analyses of the Structure of Customer Resources in Brand Value Creation The Journal of Tokyo Keizai University,pp.239-260 (Sole-authored)
2018	Papers	Preliminary Analyses of Customer Experiential Value Scales The Journal of Tokyo Keizai University,pp.71-88 (Sole-authored)
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Academic conference presentation
2025/06/11	A Systematic Review on Brand Value Co-Creation: Its Scientific Evolution (9th Naples Forum on Service)
2023/06/09	Co-creation of brand value-in-context:The moderating effects of customer autonomy and co-creation contexts (8th Naples Forum on Service)
2021/08/04	The Effect of Customer Autonomy Orientation in Brand Value Co-creation (2021 AMA Summer Academic Conference)
2020/12/20	Brand Value Co-creation and Co-destruction: Moderation Effects of Customer-Brand Personality Dissimilarity (2020 INFORMS Conference on Service Science)
2020/08/18	The Effects of the Hierarchical Structure of Customer Resources on Co-Created Customer Brand Value (2020 AMA Summer Academic Conference)
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Belonging society
	American Marketing Association